Mac or PC? |
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This study of "Dual Users" is significant since it eliminates the bias of studies that compare Mac users against Windows users in arbitrary tests. Since dual users use both systems, they can give an informed and unbiased comparison.
Details of the study:
Dual users were asked to rate both their Mac System 7.5 and Windows 95 systems systems on a 1 to 10 scale, with 10 being excellent. The following are the percentage of dual users rating the respective systems from 8 to 10:
Mac-System 7.5 | Windows 95 PC | |
---|---|---|
Overall satisfaction | 60% | 41% |
Overall productivity | 59% | 42% |
Overall ease of use | 78% | 37% |
Graphics and publishing | 85% | 27% |
Multimedia | 71% | 36% |
Ease of learning | 78% | 29% |
Ease of connecting peripherals | 74% | 39% |
Ease of setup and installation | 69% | 33% |
Ease of connecting to a LAN | 62% | 42% |
Ease of trouble-shooting | 41% | 21% |
Running educational software | 46% | 32% |
When users were asked to pick the best system, they chose the systems in the following percentages:
"Which system is more enjoyable to use?" |
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Macintosh 52% |
Windows 95 PC 39% |
No preference 9% |
"Which system allows you to be more creative?" |
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Macintosh 53% |
Windows 95 PC 27% |
No preference 20% |
"Which system is more stable?" |
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Macintosh 58% |
Windows 95 PC 29% |
No preference 13% |
The dual users used the systems in business, home, and education environments. The study was performed by Evans Research Associates, an independent marketing research firm established in 1975 and located in San Francisco, California.